Gut Health Vitamins & Supplements

As consumers continue to focus on inside-out beauty, gut health is set to flourish, with products that promise to balance our internalgood bacteria with our external microbiome. Google Trends searches for ‘gut health’ querieshas seen a 25% increase YoY. From prebiotic-powered supplements to vitamins enriched with fermented ingredients, the changing narrative towards bacteria sees a direct correlation between gut and skin health.