We look ahead to the trends set to make waves next year – you heard it here first...

Refillable packaging

Beauty lovers are becoming more attuned to reducing their carbon footprint and more beauty brands are taking strides to improve the quality of their packaging and formulas by re-inventing them in eco-friendly formats. We recommend: Paco Rabanne FAME Eau De Parfum Refill.

Skinification of haircare

Key ingredients we’d typically associate with skincare are making their way into our haircare products - dubbed the ‘skinification of haircare’. Look out for scalpcare products infused with the skin-supporting properties of prebiotics. We recommend: Grow Gorgeous Prebiotic and AHA 5% Booster.

Celeb beauty brands

From the main screen to the beauty scene, the faces behind our favourite films and television series are launching their own brands. Netflix’s Stranger Things star Millie Bobby Brown racks up the most monthly average searches globally (325,000) for her skincare and cosmetics brand Florence by Mills. We recommend: Florence by Mills Like a Light Skin Tint.

Lip stains

Move over lipstick, there’s a new formula in town. Back in action following a post-pandemic spike, Google searches for ‘lip stain’ are up 137% in the past 12 months. Lippy lovers are on the hunt for longer-lasting finishes that enhance natural colour. We recommend: Lanolips Rose Gold 101 Ointment For Lips + Cheeks.

Ceramides

Microbiome-first beauty is expected to rise by 7.5% annually until 2026 with ceramides playing a crucial role in promoting a healthy skin barrier. Naturally-derived from our skin, ceramide production by the body decreases with age, but is the latest ingredient creating hype in the skincare world. We recommend: Kate Somerville DeliKate Recovery Serum.