HOW DOES DIGITAL POLLUTION AFFECT THE SKIN?

"While there’s still a lot to be uncovered about how digital pollution affects our skin, more and more studies are indicating that prolonged exposure to blue light and EMR can trigger oxidative stress, just like UV rays or atmospheric pollution."

WHAT ARE THE AGEING EFFECTS OF URBAN AND DIGITAL POLLUTANTS?

"Over time, pollution-induced oxidative stress can damage DNA, disrupt your skin barrier, and accelerate collagen loss and visible signs of skin ageing like fine lines, sagging, wrinkles and uneven skin tones."

WHAT IS THE IMPACT OF SCREEN TIME ON OUR COMPLEXION?

"Screen time at night can disrupt your body’s circadian rhythm – our innate 24-hour wellbeing clock – which has an effect on your skin’s own natural cycles of renewal and repair. This can lead to a dull, fatigued and weakened complexion that’s more susceptible to damage during the day."

HOW DOES DIGITAL SHIELD PREVENT THIS?

"It’s fortified with digital defenders, advanced anti-pollution actives and free radical-fighting antioxidants to strengthen the skin against pollution-induced oxidative stress while boosting natural radiance over time."

HOW OFTEN SHOULD I APPLY DIGITAL SHIELD?

"Apply it every morning, after serums and before your SPF. Like UV-induced skin ageing, the damage we see from pollution-related oxidative stress is the result of cumulative daily exposure, so it’s vital to fortify our skin daily."

WHAT ARE THE INGREDIENTS IN DIGITAL SHIELD?

• Astaxanthin, an exceptionally powerful antioxidant 6000x more potent than vitamin C, fortifies against oxidative stress while supercharging luminosity 

• Specialised anti-pollution actives form a non-occlusive ‘shield’ on the skin’s surface to trap airborne pollution particles 

• B-Circadin™ and CobioDefender EMR support the skin's circadian rhythm and defend against blue light and EMR-induced oxidative stress

• PhytoSpherix™ energises skin at a cellular level