Myth 1: You can't use dry shampoo on curly hair
FALSE: "Suitable for all hair types, the Living Proof PhD dry shampoo is formulated with curly hair-friendly ingredients and is kind to your scalp."ARUJ RECOMMENDS:
Living Proof Perfect Hair Day (PhD) Advanced Clean Dry Shampoo 198ml
31.45€
158.84€ per L
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Myth 2: Retinol must be used daily to see results
FALSE: "Applying retinol daily is the goal — however you can still reap the benefits by applying a pea-sized amount of retinol a few times a week."ARUJ RECOMMENDS:
Murad Retinol Youth Renewal Serum 30ml
106.45€
3,548.33€ per L
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Myth 3: You can't use AHAs in the morning
FALSE: "Exfoliate your skin in the morning with an AHA to help remove dead skin cells and to help refine your skin texture for a radiant-looking complexion."ARUJ RECOMMENDS:
REN Clean Skincare Ready Steady Glow Daily AHA Tonic 250ml
34.95€
139.80€ per L
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Myth 4: All cleansers are created equal
FALSE: "Opt for a cleanser with a formula that suits your skin type. There are different cleansers available with ingredients to help clarify, hydrate and treat different skin concerns."ARUJ RECOMMENDS:
Kate Somerville Goat Milk Moisturising Cleanser 120ml
47.45€
395.42€ per L
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Myth 5: If I use SPF 50, I don't need to apply it as often
FALSE: "Re-apply SPF every two hours as SPF can break down during the day. A higher SPF doesn’t mean longer protection and can still become less effective."ARUJ RECOMMENDS:
Murad City Skin Age Defense Broad Spectrum SPF50 PA ++++ 50ml
Recommended Retail Price: 79.35€Current price: 63.48€
1,269.60€ per L
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