A future-proofing formula, in one-of-a-kind sustainable packaging, today we’re unboxing Global Protection Day Cream from REN Clean Skincare’s longstanding sensitive-skin led Evercalm ™ range.
As a brand that prioritise sensitive skin, the product benefits are about stopping skin sensitivity at the source. ‘Protection’ may conjure thoughts of sunscreen, but this isn’t an SPF product, instead it’s about protecting your skin from (often-unseen) sensitising triggers such as pollution and the environment. To do that they use powerful antioxidants (Ochroleuca Seaweed, Candle Tree Leaves) to neutralise free radicals wreaking havoc on our faces from pollution sources such as smoke and exhausts. This reduces instances of irritation, itchiness or redness, while training skin to be less reactive over time.
Of course, it’s still a moisturiser - and a great one at that. Nourishing without being too heavy, REN Clean Skincare uses Camellia, Blackcurrant and Sea Buckthorn oils (among others) to protect skin from dehydration and restore the skin’s own protective barrier - helping long-term to prevent premature ageing caused by dryness.
Their forward-thinking approach to sensitivity is matched by their innovative planet-conscious packaging. With their unique Clean to Skin. Clean to Planet. ethos, they have an ambition to be Zero Waste by 2021 regarding recycled, recyclable and reusable packaging. This pack, in particular, utilises a ground-breaking technology that allows for the recycling of mixed-waste plastic materials that would otherwise end up in our landfills or be incinerated. A process they call ‘Infinity Recycling’, it reduces the need for fossil fuels and opens the possibility of packaging being recycled indefinitely without losing quality or transparency. This metal-free, single-type plastic pack is the first ever example of it in the beauty industry.
Global Protection Day Cream is an ideal daily moisturiser for all skin types, and as exciting and relevant today as it was at launch 20 years ago. It protects our skin (and environment) from ever-increasing pollution levels. The result? An instantly more comfortable and ever-calmer complexion that’s, as they would say, Clean to Skin. Clean to Planet.