bareMinerals is a cruelty-free brand that does not test finished products or ingredients on animals, nor does its suppliers or third parties. The brand also does not sell its products in countries where animal testing is required by law.

bareMinerals showcase a makeup brush collection designed to apply it's extensive mineral makeup range, including brushes for the face, eyes and lips. The Beautiful Finish Foundation Brush is designed to apply the Original Loose Powder Foundation using a ‘Swirl, Tap, Buff’ application technique.

With skincare collections and mineral makeup, bareMinerals offers products suitable for mature skin. The lightweight, buildable coverage of many of their products, including the Original Loose Powder Foundation, means that the formula resists caking or settling into fine lines.

The Skinlongevity skincare products are infused with the Life Long Herb ingredient, a superfood that smooths and strengthens skin whilst reducing the visible signs of ageing. Alternatively, bareMinerals' Ageless collection uses the Phyto-Retinol ingredient to reduce fine lines and wrinkles due to its firming properties.