Alterna haircare products are formulated with potent botanicals and high quality essential ingredients needed for superior results, but are free from parabens, SLS/SLES* sulfates and other harsh chemicals. The company was founded in 1997 as a premium haircare brand of the highest quality. Scientists in our R&D department have been developing innovative haircare products for over 15 years, turning natural haircare into an affordable luxury.

* Formulated without Sodium Lauryl Sulfate or Sodium Laureth Sulfate