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Discover New In Beauty
bleached brows
bleached brows

Crimped hair

Whilst we most definitely don’t want to return to the frizzy, spiky crimped looks that ruled the 90s, we are totally embracing the more ‘toned-down’ version of this look that we like to call Mermaid hair. The loose crimped style has become a go-to look for day time chic to night-out glam, creating a gorgeously gentle beachy wave that would even make Ariel jealous.


Wavers are our new favourite haircare tool that give an effortless, just-stepped-off-the-beach look every time. For those who want an alternative to full-blown curls, using a waver is a great way to try something new. We are loving the results that Yemi (aka @yemithompson_) achieves using the Beauty Works Jumbo Waver!


To emulate Yemi’s effortlessly gorgeous beachy waves, start off with a high quality heat protection spray, then crimp the hair in medium sized sections to get a looser finish. Top off with a nourishing hair oil for that extra touch of shine!