HOW DO COPPER DEPOSITS IMPACT OUR HAIR?
Jacapo Grazzi, product brand manager at L'Oréal says: "During colouration, copper inside the fibre interferes and interacts with an oxidant. This can cause damage to the fibre and may lead to unreliable colour."
WHERE ARE COPPER DEPOSITS FOUND?
Jacapo Grazzi, product brand manager at L'Oréal says: "Metal particles can accumulate in hair through various water sources, for example, when we shower. This occurs due to pipe erosion."
STEP 1: CLEANSING SHAMPOO
Jacapo Grazzi, product brand manager at L'Oréal says: "This caring shampoo has a luxurious foaming texture and citrus scent. Cleanses the hair to help remove metal build-ups, excess oil and product residue."
STEP 2: PROTECTING MASK
Jacapo Grazzi, product brand manager at L'Oréal says: "This award-winning mask is the final step in the wash routine. It protects the hair from copper build-up and leaves it extra shiny and soft."
STEP 3: PROTECT AND STYLE
Jacapo Grazzi, product brand manager at L'Oréal says: "The award-winning oil works best on towel-dry hair, protecting it from heat up to 230 degrees. Apply on dry hair to style and illuminate colour."